Vi leser at målet er å styrke den skandinaviske satsningen med hjelp av Fairpoints lokale tilstedeværelse, ressurser og kompetanse i regionen.

Har virking fra 1.august

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Far Bank Enterprises Deepens Relationship With Fairpoint Outdoors

May 3^rd, 2013 (Bainbridge Island, Wash.) – Fly fishing industry leader, Far Bank Enterprises announces the transition of their Scandinavian distribution to Denmark based, Fairpoint Outdoors. The new association will become effective on August 1, 2013 and will include the distribution of all three Far Bank brands: RIO Products, Sage and Redington. Fairpoint has been handling the distribution of RIO Products for many years.  The addition of the Sage and Redington brands to their mix will consolidate distribution efforts and streamline Far Bank’s ability to bring its products to market in Norway, Sweden, Denmark and Finland.

Far Bank’s longtime distributor, Traun River/Rudi Heger will continue to handle Scandinavian distribution for Sage and Redington until July 31st. After that date, Traun River will continue to be the exclusive distributor for all three Far Bank brands in Belgium, Luxembourg, Netherlands, Germany, Austria, Switzerland, Czech Republic, Slovakia and Hungary.

“For the past 15 years, Rudi Heger (Traun River) has done an excellent job of establishing a strong foothold for our brands in Scandinavia,” comments Travis Campbell, Far Bank’s President and CEO. “Our enduring distribution relationship with Rudi continues to be crucial for our growth and success in Central Europe. With Fairpoint being based in Demark, their core focus is strictly on Scandinavia. This transition is about being better able to expose the Far Bank brands to a growing Scandinavian market while at the same time bringing even more momentum to key continental markets.”

Fairpoint Outdoors strengthening position in Scandinavian Fly Fishing marked

May 3^rd, 2013 (Allerød, Denmark) ­– As a market leading manufacturer and distributor in Scandinavia Fairpoint Outdoors A/S is proud to be representing Sage and Redington in the Scandinavian countries from August 1st. For several years Fairpoint Outdoors A/S has been representing RIO Products. Adding Sage and Redington to the portfolio is a dream scenario.

“The sales potential and synergy of these three brands from Far Banks Enterprises is obvious,” says Fairpoints Product Manager Thomas Sanotra. “It’s almost needless to say that Sage is the World’s leading brand on fly rods and reels. There’s a huge potential in Scandinavia and several of the new products to be introduced for the 2013-14 season will fit perfectly into the Scandinavian market”.

“As for Redington the brand is known but still not established in Scandinavia, says Thomas. “In North America, Redington is one of the fastest growing mid- to high end fly fishing brands and, just to mention a few item groups, Redingon is offering excellent fly combos and top notch waders. We are thrilled to be representing the brand on behalf of Far Banks and convinced that the same development will find place in Scandinavia,” says Thomas.

To focus on fly fishing sales in Scandinavia, Fairpoint Outdoors has signed up with a new Sales Representative, Henrik Kassow Andersen. Henrik is well established in the business as well as being a known fly fishing profile. Besides more than 30 years of fly fishing experience and guiding for salmon and trout all over the world, Henrik has also been working with fly fishing sales for almost just as long and comes from a job as International Sales Manager for Zpey System.

“There’s no doubt that there’s a great synergy between brands like Sage, RIO Products and Redington, and that we now have the ultimate sales set-up,” says Sales Manager Thorbjørn Galtt-Møller from Fairpoint Outdoors. “I’ve worked with Henrik before and besides being one of the most skilled fly fishers I know, he’s a highly talented sales representative with a great understanding of his costumers business. He will be presenting a unique package of leading fly fishing products to our Scandinavian customers. It will be a pleasure working with Sage and Redington and having Henrik on the team.”

About Far Bank Enterprises:

In 2005, Far Bank Enterprises was created to serve as the holding company for three businesses at the forefront of the fly fishing market; Sage Manufacturing, Redington and RIO Products International. Sage is recognized as the world leader in high-end performance fly rods, reels and accessories. Redington is a leading supplier of value-driven fly-fishing tackle and apparel. RIO manufactures and distributes industry leading fly lines, leaders and tippet material.

END

Marketing coordinator, Peter Kirkby

Consumer and dealer contact:

Fairpoint Outdoors A/S – Kineticfishing

+45 48 10 38 00

www.kineticfishing.com

info@kineticfishing.com

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«Vårt mål for Scientific Anglers er å være verdensledende innen flueliner, fortommer og spiss, og fro Ross skal vi være den ledende innovatøren innen Amerikansk produserte flue-sneller.»

Her er pressemeldingen som du kan lese på 3M sine sider.

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ST.  PAUL, Minn. (May 1, 2013) – The Orvis Company, Inc. of Manchester, Vermont today announced it has entered into a definitive agreement to acquire the Scientific Anglers and Ross Reels businesses from 3M (NYSE:MMM). Upon completion of the transaction, Orvis plans to continue to operate the Midland, MI based business independently under the Scientific Anglers brand. Ross Reels will also continue to operate independently under its brand name from its Montrose, CO headquarters. The transaction is expected to be completed in the second quarter. Terms of the transaction were not disclosed.

“We think both businesses have incredible opportunities to drive fly-fishing innovation well into the future,” said David Perkins, Orvis Executive Vice Chairman. “Jim Lepage will move to Midland and from there he will be dedicated to running both S.A. and Ross. He and the excellent teams already in place will build these strong brands for the future. Neither consumers nor the trade will likely notice much of a difference in the branding of these fine businesses under Orvis ownership. What they will notice is renewed marketing energy, well-supported sales and service staff and an even higher level of new product innovation.”

“Our goal is for Scientific Anglers to be the world leader in fly lines, leaders and tippet, and for Ross to be the leading innovator in American-made fly reels,” said Jim Lepage, newly appointed President of both businesses. “We plan to maintain strong investment in R&D at both businesses and we intend to bolster their sales and distribution resources here in the U.S. and build both brands internationally.”

Both businesses will maintain their current operations, facilities, employees and independent sales representation. Lepage will relinquish his responsibilities as Vice President of Rod & Tackle with Orvis to be fully committed to his new role as President of both businesses. Lepage is relocating to Midland, where he says he will consolidate R&D for both S.A. and Ross.

Lepage said Orvis will not carry Scientific Anglers-brand fly lines in its catalog, stores or website, nor are there plans to more widely distribute Orvis products through S.A.’s established wholesale accounts. “Each brand must remain focused on being the leading innovator in their respective product categories and distribution channels,” Lepage said. “Maintaining that clarity will be the key to our success.”

About The Orvis Company
Founded in 1856, Orvis pioneered fly fishing and the mail order industry in the United States. A leading corporate steward for the environment, Orvis contributes 5% of pre-tax profits every year to protect nature. Learn more atwww.orvis.com.